Are you losing your customers’ attention before they buy?
We help consumer product manufacturers improve sales in the retail environment by designing merchandising systems that attract more customers and guide them to buy your products. We highlight the attributes of your product so powerfully that more customers pick it up and take it to the checkout counter.
Today’s products are feature rich and more complicated than the customer can easily comprehend. Giving them enough information actually overwhelms them like trying to drink from a fire hose. There are a lot of products to choose from and the customer is challenged to understand the product well enough to make the buying decision. If they can’t quickly comprehend what it is and how it works, it will “go back on the shelf”. It’s a bit like, “I don’t get it. I won’t buy it!”
Developing an Intelligent Merchandising system will clearly explain and demonstrate your product. The customer is provided bite size information segments that are customized to their interests. Whether creating a new category, or to differentiate from your competitors, Intelligent Merchandising connects your product to your customer better than a dedicated sales person can.
You’re not alone! Differentiating your product on the crowded sales floor is difficult. Sales staffs may be unreliable and unpredictable at presenting your product. Trying to secure retail space is difficult and it’s often metered out by the square inch. That coveted End cap? It feels like even selling your soul wouldn’t get that within reach. Getting the attention your product needs for retail success is difficult, but it’s not impossible!
Turning a potential customer into a buying customer is about assisting them to make the right choice. We can turn browsers into buyers by developing a strategy that walks the customer through the decision path that sends them to the cash register. We create a strategy that leverages the product, an engagement plan that holds the customers’ attention and the technology to make it all seamless. The right plan will even help you secure better retail space.
Talk to the Experts! Do you have a new product to launch? Do you need your merchandising to absolutely sell your product? Do you have a merchandising plan, but the technology just isn’t coming together? Click here to learn more.